Website Quality Audit

What is website quality?

  • Search engines send traffic to websites they deem as “high quality.” That means a number of things.
    • Sites that are coded and structured according to their webmaster guidelines.
    • Sites that are “popular“, i.e. getting mentioned across the web through links, social media shares, PR, and etc.
    • Sites that satisfy “searcher intent” through relevant and quality content.
  • Having low quality pages, content, poor structure and lack of web mentions causes Google to lose trust in your website and thus Google crawls, index and rank your site less over time.
  • We can assess quality of your website by looking at a number of different data inputs, including inbound links, titles, content depth, sales from organic traffic, keyword rankings and more.

For our website quality audit, we scrape all of the URLs on your website and match them against vital SEO data sources.

This allows us to make decisions about the value of every page on y our website and what SEO action we need to take to improve it.

What does “website quality audit” do?

  • Gets a full craw (i.e. list) of every page on your website
  • Cross references each page on your website with vital SEO Data
    • Links data, keyword rankings, traffic, conversions/revenue, word count, page title, SERP impressions, SERP CTR and more.
  • Analyzes the performances of each page on your website (in regard to “quality”).
    • Using this data we can understand the value of each page to your website.
  • Most importantly, it helps us make a decision about what to do with every page on a site.
    • These actions may help to clean up (“prune”) low value pages.
    • Add SEO directives (NOINDEX, canonical, etc)
    • Perform more SEO actions (Keyword research, on page, acquire links)

What goes into the “website quality audit“?

  • All data inputs are subject to change in the future (yet another reason why we love this report so much)
    • An XML sitemap helps your site to inform search engines about the URLs available for crawling. Depending on your site, you may have multiple sitemaps (for images, video, site sections, etc).
    • We want to include your Sitemap(s) in our analysis to check if any important pages are excluded.
  • A full site crawl
    • Your sitemap will only return URLs that are included. We want to return every URL on your server. This is important as we will use it to discover errant pages that we don’t realize exist.
    • Title
    • Meta description
    • H1
    • Word Count
    • Canonical link element
    • URI status code
    • NOINDEX Directives
  • Link reporting (FOLLOWED links ONLY)
    • Links are one of the top ranking factors in Google’s algorithm, we need to understand how many links each page on your website has, and who is linking to your website.
  • Keyword Rankings Report
    • We check the keyword rankings of all the pages on y our website. We use the report to help us determine the “top” keyword of every page on your website (plus the ranking and search volume).
    • This lets us know right away if certain pages has organic traffic value to your business and more importantly, if it does not.
  • Google Analytics Data
    • Organic sessions over the last 12 months
    • Organic sales over the last 12 months (if ecommerce site)
    • Goal conversion rate ver the last 12 months
    • If a certain page is losing traffic over the last month (tool calculates it).
  • Google Search Console Data